Today, customer expectations from e-commerce merchants have increased a lot, especially when it comes to delivery management. Customers want fast delivery, and they want the ability to track and trace their products, be updated in real-time about the whereabouts of their products, and when it will reach their doorstep.
The best solution to make sure your online business meets all these expectations and increase customer satisfaction is through smart routing optimization. It simply means that instead of planning your route manually, you use a routing optimization software that can accurately help you plan the route that has to be taken to reach the customer’s address in the shortest time possible.
Benefits of routing optimization
Routing optimization affects last mile delivery, and the end-customer experience. Every e-commerce merchant knows just how crucial it is using such a software and integrate it with their logistics business process.
There are many competitive advantages routing optimization lends to your e-commerce business, helping you stay ahead of competitors. Below, we explain in detail the benefits of using a routing optimization software:
Precise and accurate estimated time of arrival (ETA)
One of the biggest advantages of routing optimization is that it can greatly improve ETA (estimated time of arrival) precision, thereby helping customers know when their ordered products will arrive. This way, they will know when they must be at home to receive their products and make necessary arrangements. Remember, it’s all about making the experience easier and smoother for the customer.
Ability to track and trace products
With routing optimization, your customers can track and trace their ordered products, and you can keep them updated in real-time on any developments regarding the delivery. If your business has a reliable logistics solution that ensures safe, secure, and fast delivery of products, accompanied by on-time notifications of the products’ whereabouts, your customers will surely receive their products within the stipulated time.
Faster and smoother delivery
According to a study by Honeywell, it was found that a whopping 99 percent of consumers expect their products to be delivered within one week of placing their orders. These statistics show that the 21st-century customer expects nothing less than a fast and smooth delivery. Routing optimization, by providing you with updated and real-time information on traffic, road, and weather conditions, helps you make sure that you satisfy such expectations and that you provide your customers with an accurate estimated time of arrival (ETA).
Safety of drivers
Last but not the least, routing optimization helps to ensure safety and security of drivers and delivery personnel. The software will look at the customer’s address and identify which region it is in, and depending on the date of delivery, it will be able to tell you weather conditions in the area. And since 22 percent of vehicle crashes every year are related to the weather, this can greatly contribute to the safety of drivers. Your delivery management will determine the security of your employees, so make sure you do your due diligence.